Well, we can already see where it is heading, because it is already here, right now. It’s not just SoulCycle and Equinox having to issue statements distancing themselves from their Trump supporting investor, Stephen Ross. Taking the logical next step beyond saying you shouldn’t buy from the white supremacists, yesterday Above the Law editor and MSNBC Contributor called for ‘pitchforks and torches’ outside the home of Ross’s house in the Hamptons, with the eager endorsement of MSNBC host Chris Hayes. I wonder if anything bad could follow from that.

In the past, capitalism had a way of winning out over what is now the comprehensive digitally woke agenda. Witness these tweets from NYT reporter Nick Confessore, who is very concerned about the bathroom products being purchased by the Times, because a Trump supporter owns that company.

It becomes exhausting to engage in this kind of behavior. Is shopping at Whole Foods good because Jeff Bezos and Trump hate each other, or bad because Amazon is a monopoly-minded company that underpays their employees and takes massive government contracts? What if your Uber driver voted for Trump? What if your waitress voted for Trump? What if, heaven forfend, the guy who delivers your copy of the New York Times voted for Trump? How can you support the media and feel sufficiently woke at the same time? Life, it’s just so hard.