Male-bodied athletes should not be competing in female sports. Period.

— Bethany Hamilton (@bethanyhamilton) January 29, 2024

Rip Curl’s ad campaign comes just months after the brand dropped Hamilton as a brand ambassador. The company reportedly cut ties with the 33 year old over her opposition to trans-identifying males competing in women’s sports.

Last year, Hamilton posted a video saying she will not compete against biological males after the World Surf League passed a new rule allowing transgender competitors in the women’s division.

“This concerns me as a professional athlete that has been competing in the World Surf League events for the past 15-plus years,” Hamilton said at the time.

“I think many of the girls currently on tour are not in support with this new rule and they fear being ostracized if they speak up.”

[Good for Bethany Hamilton, whose life story was immortalized in the film “Soul Surfer,” which is well worth another watch these days. Shame on RipCurl for selling out girls and women to score a few extra DEI/ESG points. — Ed]