Bud Light has been branded ‘desperate’ after releasing a new advert with Kansas City Chiefs star Travis Kelce in a bid to win back customers.

The embattled beer giant released a new 15-second spot on Sunday showing Kelce cracking open Bud Light cans and aggressively grunting with several other men. …

However, the effort has failed to gain traction after it was posted to YouTube, picking up just 2,500 viewers in over 24 hours following its release.

(via Lucianne)

[We’ve gone beyond the “fratty” humor derided by former Bud Light exec Alissa Heinerscheid right to caveman humor — and not the witty sort used by Geico years ago, either. Honestly, wouldn’t an apology be easier *and* cheaper? — Ed]