NBA Finals ratings sink to all-time lows

Only 7.41 million viewers watched the industry-hyped matchup. Per Sports Media Watch, this is the least-watched Finals opener since … on record.

Game 1 is down an unheard of 44% from last year’s matchup, which featured a team from Canada. During last year’s Finals tank-job, media members yelled “one team is from Canada,” and “there is no LeBron.”

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Ahh, I see.

The NBA is taking tanking to never-before-seen depths. If LeBron and the Lakers in the Finals can’t save this collapse — nothing will. This is the best-case scenario. Imagine these numbers when the Nuggets finally win the West and the media has to push that over the NFL.

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