“Is that really like where the makeup companies are going? Is like, ‘Our foundation is so good we can cover up your beard stubble’ — because I just don’t feel like that’s a smart advertising strategy when your primary base are freaking women,” [Sarah] Gonzales comments.

Many people believe that Mulvaney is not just entering women’s spaces, but mocking them while doing it.

Gonzales says women have been told to “smash the patriarchy” and “get rid of all of these men who are defeating women,” yet this is clearly “a man coming into a woman’s space.”

[This is a bigger issue than Bud Light, or it should be. Mulvaney is taking endorsement money that women should get, just as he did with Nike. Mulvaney just got some validation as an “influencer” from Bud Light. — Ed]