Topping the list are online Mexicans. Fully four in ten (40%) say they would be willing to eat food with insect ingredients as part of their regular diet, or are already doing so. Indeed, one in three (33%) say the same about eating whole insects. There is a long history of insect-eating in Mexico, which is home to more edible insect species than any other country in the world.

Some way behind, in second and third place, are Emiratis and online Indonesians. About one in three of both groups (31-32%) would consider or are already consuming food with insect ingredients as a frequent activity, and 25% of each are either eating or willing to eat whole insects.

Here in the US, a quarter (25%) are willing to ingest insect ingredients, and 18% would be willing to eat whole bugs. A YouGov US study earlier in the year showed a similar number (26%) willing to try cicada-based dishes.