Major liberal group launching digital arm drawing on successes of right-wing media

“I think we have a structural deficit on the progressive and Democratic side when it comes to building robust digital campaigns,” Priorities USA chairman Guy Cecil told CNNMoney, adding, “We have been falling behind the right.”

Cecil contends that the left has in recent years ceded ground to the right in the digital space, paving the road for conservatives to capitalize on things like web video and viral memes to help catapult Donald Trump into the White House.

Priorities USA’s new operation, Cecil said, will create and produce similar digital content, which the group hopes will spread across the Internet to dejected and unenthused Democrats who have become increasingly difficult to reach through more traditional channels.