"We’ve got essentially two-and-a-half weeks to turn everything around"

The date, April 29, hangs over the West Wing like the sword of Damocles as the unofficial deadline to find their footing— or else…

“One hundred days is the marker, and we’ve got essentially two-and-a-half weeks to turn everything around,” said one White House official. “This is going to be a monumental task.”…

Mike Dubke, Trump’s communications director, and his deputy, Jessica Ditto, kicked off the discussion of how to package Trump’s tumultuous first 100 days by pitching the need for a “rebranding” to get Trump back on track.

“I think the president’s head would explode if he heard that,” one of the White House officials present said…

Dubke, who did not work on the campaign, told the assembled aides that international affairs would present a messaging challenge because the president lacks a coherent foreign policy.