The most important political show on television

Although women voted for President Barack Obama 56% to 43% for Sen. John McCain in the 2008 election, according to exit polls, older women voters, especially those who are middle- and working-class, tend to be swing voters, political analysts say.

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Older women vote in midterm elections in much larger numbers than their male counterparts and younger voters who are less inclined to follow politics in a non-presidential election year, says Susan Carroll, a senior scholar at the Center for American Women and Politics at Rutgers University. They rarely watch the Sunday morning news shows.

“Because [politics] is a vital part of the conversation at home, it’s a vital conversation on the show,” says Anne Sweeney, president of Disney-ABC Television Group, which classifies the show as entertainment.

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