Balenciaga, the luxury fashion brand that sparked back-to-back controversies over two recent ad campaigns, has signaled its plans to sue the production company North Six for its role in creating one of the ads. …
On Friday, the brand issued a lawsuit summons to the production company, North Six, and set designer, Nicholas Des Jardins, for their role in creating the second ad.
Balenciaga says North Six included documents in the campaign “without Balenciaga’s knowledge or authorization,” according to the lawsuit. The company will seek $25 million in damages.
An agent for Nicholas Des Jardins did not respond to NPR’s request for comment. Balenciaga responded but did not offer any new comments. North Six responded to confirm it received the summons, but said it had no comment on the allegations.
Balenciaga says that [North Six]’s inexplicable acts and omissions were malevolent or, at the very least, extraordinarily reckless.”
[So no one at Balenciaga reviewed and signed off on the campaign? I suspect that this lawsuit may be for PR purposes only … which Balenciaga desperately needs at the moment. — Ed]
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