Pfizer's image soars after COVID vaccine breakthrough

Pfizer is the fourth most admired company in the world on Fortune magazine’s annual list, marking its best-ever performance and its first time since 2006 in the top 50.

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It was more admired than Disney, Starbucks and Netflix, trailing only Apple, Amazon and Microsoft.

Why it matters: Pfizer has gone from villain to hero in the eyes of many, its image undergoing a rapid transformation as the company draws credit for jointly developing a lifesaving COVID-19 vaccine.

Pfizer’s best previous performance on the World’s Most Admired Companies list was 12th in 2002, a few years after its Viagra pill was approved to treat erectile dysfunction.

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