The “Made In America” campaign, which starts with the president highlighting locally made products from around the country, is the latest attempt by Mr. Trump’s communications team to control a narrative that has consistently spun out of their grasp during the six months since the inauguration…

The current health-care debate has underscored the White House’s conundrum, said Newt Gingrich, who remains a political adviser to Mr. Trump. He cautioned that the White House team is “still learning” about its own power but said it was unclear what the Trump White House wanted to accomplish in the health-care debate.

“Coke believes that after 130 years, consumers still need to hear about Coke seven days a week to be reminded to buy it,” Mr. Gingrich said. “Brute repetition is the only way to break through, and it’s hard to know right now what [the White House is] supposed to be selling.”