“What Karl Rove and some of the establishment groups only care about is the brand”

“If you go to the grocery store and you have a box of cereal that just has that brand but you don’t know what’s inside, you know, you’re not going to be too enthusiastic about buying it,” Chocola said. “But if you know what’s inside every single time, you’re going to become a loyal supporter of that brand. I think they’ve gotten the brand loyalty kind of backwards.”

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