I can’t remember a wildcat strike ever happening by a pro sports team, let alone an entire league, let alone during the playoffs.
My guess is that it’ll alienate more people than it’ll win over, but alienation never lasts very long in sports. A million fans will vow today that they’ll never watch the NBA again and most will be back next week, or at least for the Finals. And everyone who isn’t will be back next season.
The Milwaukee Bucks violated the collective bargaining agreement with the league when they decided to protest by not playing today’s game against the Orlando Magic. But rest assured that extreme wokery is an exception to all contracts in American entertainment, and neither Adam Silver nor anyone affiliated with the league will say a disapproving word about the team walking.