Secret to junk food's addictiveness: The "bliss point"

He argues that manufacturers are seeking to trigger a “bliss point” when people eat certain products, leaving them hungry for more.

“It is time to stop blaming individuals for being overweight or obese,” he said. “The real problem is we have created a world where food is always available and where that food is designed to make you want to eat more of it. For millions of people, modern food is simply impossible to resist.”…

In a new book, The End of Overeating, he suggests precise combinations of fat, sugar, salt and texture have been used by foods manufacturers to make products “hyper-palatable”.