North Face decides to go the Bud Light route

The North Face is asking Bud Light to hold its beer and telling Target, watch this! The outdoor clothing company isn’t letting the extreme backlash against both chains stop them from rolling out their annual Pride month commercial, which once again features drag queen Wyn Wiley, known professionally as Pattie Gonia.

In fact, not only is North Face not deterred by the pretty universal vitriol against Bud Light right now — they appear to be doubling down!

In the company’s newest ad, ‘Gonia’ bursts onto the screen in a rainbow dress and declares himself “a real-life homosexual” before inviting everyone to “come out” this summer.