Liberal or conservative? Where you shop reveals how you vote

The online retailers where you’re most likely to find conservative Republican and liberal Democratic shoppers this holiday season look very different from each other. And they reveal a lot about the people who make up the far ends of the two parties in 2017.

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The list of retailers for people who identify as conservative Republicans is a collection of online stores specializing in tough-man tools and chic housewares. Stores like Grainger and Northern Tool share space with Pottery Barn and Williams Sonoma.

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