Why Republicans won't call themselves Republicans

This week, The Frontier Lab published the results of months of research into why some Republicans are refusing to go by the label “Republican,” choosing to identify as anything but. …

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The results were fascinating; after combining the flowcharts from individuals who share conservative or moderate views and no longer will use the label “Republican” to describe themselves, we ascertained four core patterns that they had in common:

Rejection of the “Lesser of Two Evils” argument;
Articulation of “Loss of Hope” in the GOP;
Affiliation with a new community, and
Incident of perceived betrayal by the GOP establishment.

What you don’t see here is that policy differences lead the way in disaffiliation. They’re there, to be sure, most prominently captured by those who lost hope after witnessing the GOP continually nominate candidates they perceived to be weak, too moderate, or too conservative. But patterns stemming from the realization that a “lesser of two evils” argument, put forth by the GOP to encourage support of a candidate, is no longer acceptable, is a strong indicator of future disaffiliation.

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