1. The net neutrality voters care a lot about the issue, even if they make up only a small portion of the population. “Here’s the thing: I’m not suggesting that this is going to move the majority of voters,” said Sen. Brian Schatz (D-Hawaii). “What I’m telling you is that for millions of motivated and infrequent voters, this is a top issue.”

2. The net neutrality voters are young. “For the people who are well-versed on this issue, it really matters,” said Sen. Claire McCaskill (D-Mo.), who is in a competitive race this fall. “I’m not sure how many Missourians are as tuned in to net neutrality. Especially once you get over the age of about 35 or 40, I’m not sure people are as aware about what the problems are.”

3. For everyone else, Democrats can still use net neutrality to make a broader point.