Mr. Trump believes that fundraising and TV advertising are overrated. “I just don’t think I need nearly as much money as other people,” he told Bloomberg. “I get so many invitations to be on television.” But consider a hypothetical: Say Hillary Clinton runs a week of TV spots in Tampa/St. Petersburg, a key media market in Florida, and Mr. Trump counters by appearing on cable shows.
Counting only adults, 314,000 viewers might see a Clinton ad during “60 Minutes” on Sunday, according to Nielsen data. Nearly 190,000 would see one during “Dancing With the Stars” on Monday; 248,000 during “NCIS” on Tuesday; and 120,000 during “Hawaii Five-0” on Friday.
Mr. Trump’s appearances on Fox News would reach only a fraction of those numbers: 82,000 adults for a segment on “The O’Reilly Factor” and 61,000 for one on “The Kelly File.” An appearance on CNN’s best-viewed evening program would reach 33,000.
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