Being young, or at least still looking passably young, seems to be the key factor in pulling off the look, which openly flouts one of the last taboos of the fashion world. While most older women are still running for hair dye the second a gray hair sprouts, younger women are using the look to provide a heightened contrast to their youth and beauty.

“There’s an aspect to it that’s sort of like the beauty equivalent of a Marni sack dress. I’m so gorgeous, I have such beautiful skin, and am young, and you’re going to still want me even though I have gray hair,” says June.