Just when you thought this couldn’t get any more more dystopian, the supermarket is involved with a TV game show in which insect ‘farmers’ will pitch the bugs as the ‘next big thing’ for Aldi, according to the report.
One of the contestants, Aaron Thomas, commented, “We’re on a mission to change perceptions of insects as food; they’re one of the most sustainable protein sources in the world.”
Thomas further claims that crickets contain more protein than beef adding “We want to take bug consumption mainstream. If we’re able to get in front of Aldi’s audience, that would be an amazing opportunity.”
The move is the latest in a growing trend of pushing bug eating on the masses as a way of ‘saving the planet’.
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