Eskimo Pie to change name, cites racial equality

The move by Dreyer’s Grand Ice Cream, which owns Eskimo Pies, comes as Aunt Jemima and Uncle Ben’s announced changes to their brands following nationwide protests in the wake of the police killing of George Floyd on May 25.

“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” Elizabell Marquez, the company’s head of marketing, said in a statement.

“This move is part of a larger review to ensure our company and brands reflect our people values,” the statement adds.