He has asked Bill Stepien, a senior political adviser to the campaign, to provide him with a 10-year plan outlining how Republicans can win inner-city voters. He speaks daily — and often multiple times a day — with Parscale, and has recommended digital and media vendors for the campaign. Campaign aides who want to brief Trump often go through him. And when Kushner suggested that the campaign bring on Kayleigh McEnany as its national press secretary, Parscale made the hire.

Kushner, along with the rest of the Trump family, also receives a weekly report from the campaign about “everything we’ve done, every dollar we’ve raised, what staff have done, what every single division’s goals were that week and what they did and didn’t accomplish,” Parscale said.

Some allies liken Kushner to a de facto campaign manager, saying his role in Trump’s reelection bid is akin to Karl Rove for President George W. Bush or James Baker for President George H.W. Bush. Some of his critics agree — but also say that Kushner lacks the political savvy of those two experienced hands, and that his position smacks of nepotism.