Advertising for the “unification moisturising face masks” shows a picture of an impersonator of the young leader, laughing while wearing a white sheet over his facial features. Slogans tout the masks as being “wrinkle-resistant” and “water-resilient” nuclear bomb packs.

The beauty products cost about four times the price of regular cosmetics – at 4,000 won (£2.80) – but are still reportedly flying off the shelves chalking up more than 25,000 sales since being launched by skincare company 5149 in June.

One young woman told the Chosun Ilbo that she did not want to miss out on the latest trend. “I bought one because I thought it would be a hot topic if I took a picture of the mask pack and put it on social media,” said Jeon, an 18-year-old student.