Nordstrom will stop selling Ivanka Trump’s name-branded line of clothing and shoes, a company representative said Thursday.
The change followed a weeks-long boycott campaign, organized by an anti-Trump activist group called “Grab Your Wallet.” The group demanded the department-store giant cease doing business with the president or his family.
In a statement, the Nordstrom representative said that Ivanka Trump products were being dropped because of poor sales. Its statement did not mention the group’s boycott effort.
“Each year we cut about 10% [of brands] and refresh our assortment with about the same amount,” the statement said. “In this case, based on the brand’s performance we’ve decided not to buy it for this season.”