I asked some friends why they think BuzzFeed always presents women as empowered queens while crowning various men the “hottest on planet earth” every few weeks. Mockable or not, it’s an important site — perhaps millennials’ most-favoritist-superlative-obsessed cultural agenda setter in the history of the world.
Theories ranged from the idea that BuzzFeed is a hostile work environment for straight men, or simply lacks the diversity of talent that would include sufficient numbers of straight men to shape their content, to the idea that BuzzFeed actually seeks to alter human nature itself by the pattern of their articles. One BuzzFeed fan admitted this view, saying that since everything’s always been so awesome for straight men sexually, objectifying them is “cathartic hypercorrection” that empowers women’s and gay men’s sexuality.
I, too, assume that BuzzFeed employees are simply products of an educational system that pathologizes normal, healthy male sexual interest and teaches women that being noticed for beauty is patriarchal oppression.
In such an environment, objectifying men for their looks while pretending that people don’t care deeply about female beauty is a way of killing both birds with one cheaply thrown-together listicle.
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