WE search for doctors at 8:20 a.m., recipes at 4:52 p.m. and enlightenment at 3:16 a.m. So far, the Google data that analysts have worked with has been daily, weekly or annual, but Google recently released the same anonymous, aggregate data down to the minute. I looked at this data for New York State for four weekdays, a small sample, certainly, yet the patterns were very sharp.
Google search rates for “unblocked games” — those that are not blocked by school administrators — peak at 8:04 a.m., stay high through 1:30 p.m., and drop precipitously afterward. (Score one point against cellphones in schools.)
Search rates for “weather,” “prayer” and “news” peak before 5:30 a.m., evidence that most people wake up far earlier than I do. Search rates for “suicide” peak at 12:36 a.m. and are at the lowest levels around 9 a.m., evidence that most people are far less miserable in the morning than I am.
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