News of the impending ban has raised awareness of the dangers of mixing alcohol with caffeine – and prompted mockery from college students who disagree with the decision. A YouTube video shows people how to make their own Four Loko using an energy drink, caffeine tablets, Jolly Rancher candy and malt alcohol. Some fans changed their Facebook profile photos to tributes proclaiming, “Viva la Vida Loko” and “Save Loko.”

“It’s amazing how people have come together around this,” said Greg Gerlach, an American University sophomore who has stockpiled more than 50 cans of Four Loko.

Gerlach, an economics major, understands the forces of supply and demand – and he hopes to make some quick cash off the ban.

“I can buy it for around $2 a can, and as stores sell out, people are willing to pay more,” said Gerlach, who said he was 21. “People know I’m selling it. Everyone knows I’m obsessed with this stuff.”