The 12 million people who unlawfully reside the country? Call them “illegal immigrants,” not “undocumented workers,” the pollsters say.

Strip out the empathy, too. Democrats used to offer immigrants “an earned path to citizenship” so hardworking people trying to support their families could “come out of the shadows.” To voters, that sounded like a gift, the operatives concluded.

Now, Democrats emphasize that it’s “unacceptable” to allow 12 million people to live in America illegally and that the government must “require” them to register and “get right with the law.” That means three things: “Obey our laws, learn our language and pay our taxes” — or face deportation.

“We lost control of the message in the 2007 debate,” said Frank Sharry, executive director of America’s Voice, a pro-immigrant rights group that worked with Center for American Progress founder John Podesta on the messaging overhaul.