It’s the same story with the print media. Not since Princess Diana’s death can I recall ever walking into a newsagent and seeing just one woman’s face staring out from every cover…

In short, she’s an ad man’s dream for an all-American role model. As a frontier woman who fought corruption and won, she’s the embodiment of independent womanhood.

As the hunting and fishing beauty queen who got her man and went on to have five children, she’s a potent symbol of the apple-pie American mother-figure.

Her story is both epic and small time, heroic and ordinary, astonishing and familiar.