A couple weeks ago I wrote a piece about a disgusting pro-euthanasia commercial and mini-documentary promoting Canada’s Medical Assistance in Dying program (MAiD).

For those of you unfamiliar, euthanasia is one of the leading causes of death in Canada, with the Canadian government actively promoting suicide for people with everything from a terminal illness to anxiety. In 2023 the government of Canada is likely to extend the practice to minors, who will be able to choose government-aided suicide without parental consent.

A depressed teen able to choose a government-sponsored suicide. Nice.

First, the commercial, then I will tell you the disturbing back story behind it. It promises to shock you.

Canadian clothes retailer Simons is actually using suicide to market their products.

No, this isn’t made up. It’s part of a sweeping effort to introduce medically assisted suicide as a treatment for mental illness, PTSD and even children with defects in Canada. pic.twitter.com/LdTH8fLq9I

— Ian Miles Cheong (@stillgray) November 27, 2022

Simons, which is a family run company that is apparently quite popular in Canada, is a high end retailer. The owner of the company explained that he wanted to promote an optimistic vision of the future after almost 3 hard years of COVID. His optimistic vision is promoting suicide. Really.

The mini-documentary–which was entirely funded by Simons, portrayed the last days of a person with a chronic though usually non-fatal disease. It is unclear whether the patient in question was terminally ill in any sense that doesn’t apply to every person; her condition, however, did cause her great discomfort. Simons funded a series of events to brighten her last days, and filmed them.

The film was called “All is Beauty.”

Yesterday Canada’s National Post shared some of the backstory behind this celebration of death, and it is really gruesome. The subject of the film, Jennyfer Hatch, actually was not originally interested in pursuing MAiD. Earlier this year she spoke anonymously with CTV about her struggles with the Canadian health care system and her inability to get treatment for her condition. She in fact wanted to live, but not being able to get care for her condition drove her to suicide.

“I feel like I’m falling through the cracks so if I’m not able to access health care am I then able to access death care?’ Hatch said in a CTV interview.

Kinda puts an even more sinister spin on the whole ghoulish promo video for doctors dealing death.

Last week, CTV confirmed that Hatch was the same woman who had spoken to them in June about her failed attempts to find proper treatment for Ehlers-Danlos syndrome, a rare and painful condition in which patients suffer from excessively fragile skin and connective tissues.

“I feel like I’m falling through the cracks so if I’m not able to access health care am I then able to access death care?’ And that’s what led me to look into MAID,” Hatch told CTV in June under a pseudonym.

Like more than a million British Columbians, Hatch was left without primary care after her family doctor moved away. And so, after her Ehlers-Danlos diagnosis 10 years ago, Hatch’s treatment had largely consisted of a chaotic and ineffective stream of specialist appointments, none of whom had any background in her condition.

“It is far easier to let go than keep fighting,” she told CTV.

British Columbia, by the way, is the world capitol in medically assisted suicide. Apparently it is much easier to kill people than to treat their illness. A broken bone? Fine. A chronic condition? How about an appointment with our medical murderer?

Hatch didn’t commit suicide. She was murdered by a “free” system that chose to neglect her health care and offer a cheaper way out.

Stories have been surfacing about Canada’s Veteran’s Affairs department prompting veterans seeking medical or psychological care to commit suicide. Just the other day a story about a disabled veteran who represented Canada in the Paralympics being offered MAiD in lieu of a wheelchair lift.

A wheelchair lift. She served her country; she represented her country as an athlete; and she wasn’t worth a wheelchair lift. They had been forcing her to humiliate herself by crawling down her own stairs.

Hatch’s case, then, is neither unique nor as described by MAiD’s marketing. This is a money saving move by a Canadian government that pretends to care for its citizens, but in fact is in a mad dash to dispose of the disabled. Ed wrote about this., as have I too many times to link.

In several more egregious cases, Canadians have even been offered MAID in lieu of proper medical treatment.

Last month, a House of Commons committee heard about five separate incidents of Canadian Armed Forces veterans being offered MAID after seeking assistance with issues ranging from depression to PTSD.

Most recently, former paralympian Christine Gauthier went public with her story of being offered MAID by a Veterans Affairs caseworker after she complained about delays in installing an in-home chairlift.

“Madam, if you are really so desperate, we can give you medical assistance in dying now,” the caseworker told Gauthier, according to an interview she gave with Global News.

Proponents of euthanasia often portray the practice as a compassionate way to help terminally ill people who face a painful and inevitable death. But that is the marketing brochure, and attractive to many of us because we understand the compassionate argument being made. A person days from dying and in excruciating pain may indeed choose to make a more dignified exit without judgment from the rest of us.

But that is not what euthanasia proponents are actually selling. Their goal is culling the herd. They are wolves looking for the weak, or ranch hands killing off the animals who are not valuable enough to feed.

When a clothing company sees economic value in promoting the death of a person who sought care to make life bearable, and implicitly celebrates the state forcing her to kill herself by denying her care, the entire society is sick. It’s not just the Mengeles in Trudeau’s government driving this policy, but all those egging it on.

Hatch’s case fits into an ever-expanding constellation of Canadians who want to live, but applied for medically assisted death out of desperation after failed attempts to seek appropriate care.

Last year, B.C. woman Donna Duncan was able to swiftly receive approval for assisted suicide in an Abbotsford hospital after years of unsuccessful attempts to find treatment for chronic mental-health issues. The killing of Duncan so blindsided her family that they referred the case to the RCMP for investigation.

It’s a phenomenon that is increasingly attracting international attention as a poster child of just how quickly legalized euthanasia can spiral out of control. “It is barbaric … to establish a bureaucratic system that offers death as a reliable treatment for suffering and enlists the healing profession in delivering this ‘cure,’” reads a recent New York Times column slamming the lack of Canadian safeguards for assisted suicide.

I wrote in another piece about how the Left is actually a death cult, and I believe it is true. When God is thrown away as an anachronism, the meaning of life becomes reduced to a mere calculus of pleasure and pain. That explains their obsession with sexual liberation–the raw desire for unrestricted sexual pleasures–and that explains the Left’s obsession with abortion and euthanasia. Anything that interferes with pleasure is to be eliminated, and when pleasure itself is in short supply, end it all.

The decline in Western civilization is breathtaking to me, and it has been driven by the abandonment of God. By this I don’t mean to imply that atheists are not moral people, but without God there is far less justification for enduring suffering, limiting of appetites, and loving one’s fellow man beyond a utilitarian motive.

Atheists can be moral, and Christians and other religious people can be horrible people. But religion provides a moral context within which both pleasure and pain are put into a context where the pain can be borne and the pursuit of pleasure constrained. We have lost that.

And in losing our moral anchor we are losing our souls. Or at lease some people are.