When you think of purchasing some new clothes at an exclusive fashion shop is the first thing you think of suicide? Your imminent death?

Or, perhaps, does the thought of people ending their life inspire you to buy clothes? Not me. You?

The Canadian fashion clothing brand Simons thinks you should. Really. They even produced a mini-documentary and commercial featuring a person who kills themselves.

This is their 30-second version. I am posting below their longer 3 minute version for your viewing pleasure.

Canadian clothes retailer Simons is actually using suicide to market their products.

No, this isn’t made up. It’s part of a sweeping effort to introduce medically assisted suicide as a treatment for mental illness, PTSD and even children with defects in Canada. pic.twitter.com/LdTH8fLq9I

— Ian Miles Cheong (@stillgray) November 27, 2022

Simons is a fashion brand of which I have never heard, but apparently it is popular in Canada. As is, apparently, Medical Assistance in Dying.

MAiD is at least popular enough for a fashion brand to advertise through associating itself and its brand motto “All is Beauty” with death. A “good death,” I assume they believe, but death.

The subject of the video is a woman in her 30’s with a disease called Ehlers-Danlos Syndrome. Simons describes her condition as the “terminal phase” of her disease, but the disease is actually chronic and most sufferers live a normal lifespan. A version of the disease can kill by weakening blood vessels such that they are fragile and this can be fatal. Given my ignorance of her particular situation I can have no opinion about her decision to die and why she made it. As sad as it is, it is not mine to judge.

On the other hand, Canada’s policy decision to both normalize and even encourage Medical Assistance in Dying is ghoulish and morally repulsive. And as part of that effort I find the Simons ad/movie repulsive as well. Commercializing death and encouraging people to kill themselves…I have no words.

Medical Assistance in Dying is not limited to people with fatal diseases; it is offered to people with depression, blindness, PTSD (Canada’s Veterans’ Affairs counselors have encouraged vets with PTSD to kill themselves), and the government will soon offer MAiD to minors deemed “mature” without parental consent. Killing sick and unhappy people is all the rage in the Great White North. I have written about this before, so I will not rehash my entire argument.

At base the Left worships mental and physical comfort as the meaning of life. This is because the Left abandoned God and hence the idea that Life has a meaning larger and more important than individual comfort. Anybody who has the most passing knowledge of the Saints understands that a life lived for God allows one to bear the most hideous suffering. Apparently a life lived without a higher purpose than oneself makes discomfort unbearable.

The comments section on YouTube tells me I am in a minority regarding this issue, and that makes me sad.

Peter Simons, the owner of the company described his intentions behind the video: it is an expression of hope and optimism after the difficult years of COVID. Celebrating suicide is an expression of hope and optimism.

This strikes me as an odd way to promote hope, but perhaps I am the one who is odd.

I will leave you with his words, as it would be unfair for me to put words into his mouth. You can watch the video yourself and decide whether his vision is one of optimism, or a celebration of death over struggle.