Meg Whitman ad: I know that many of you see this election as an, er, unhappy choice

Desperate times call for desperate measures, and with just eight days to go, I’d say we’re almost in the desperation zone. Even so — I kind of dig this spot. Or at least, I dig the part where she alludes to the “unhappy choice” before making the case why the choice really isn’t so unhappy. After months of cookie-cutter attack ads and drearily cheerful biographical clips, viewers are so saturated that virtually nothing short of Dale Peterson pointing a Winchester at their heads is apt to make them sit up and pay attention anymore. One thing that might, though: An arresting admission against interest like the one at the beginning here. Instantly it makes Whitman seem like a straight shooter who relates to voters. I liked her a little more after watching it. The one thing I don’t get, though, is why she framed the “unhappy choice” the way she did. In a year driven by populism and grinding unemployment and resentment about bailing out bankers, why oh why would you remind people that you’re a “billionaire”? For the love of Hitchens, call yourself a “business person” at least. Sheesh.

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Exit question: Is this the “Domino’s pizza ad” of election 2010? It worked for them!

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David Strom 2:00 PM | July 10, 2025
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