Domino’s executives: Why yes, our pizza is was terrible; Update: Domino’s reviewed!

posted at 7:47 pm on January 8, 2010 by Allahpundit

Probably the most amazing corporate ad I’ve ever seen. There’s no ducking the rough stuff: All the familiar criticisms, including and especially the “cardboard” complaint, are duly confronted. I hadn’t heard about it until Jonah Goldberg wrote about it today as a metaphor for the GOP, as a lesson in how sometimes when a certain critical mass of popular disapproval is reached, it’s time to go back and reinvent the recipe. Er, isn’t that what Michael “I’m a tea partier too” Steele is trying to do?

I haven’t ordered from there in years, but the ad, combined with the coveted Lileks endorsement, has convinced me. Dude, this is happening.

Update: The deed is done. I ordered the 14-inch hand-tossed bacon cheeseburger pie. The bacon was bacon-y, the crust was garlicky, the sauce was … okay. It wasn’t cardboard — the texture was plenty soft enough — and while it was a bit thicker than the local pies, that was okay by me. Verdict: A solid B+, definitely worth ordering again to try the thin crust. My chief complaint is the price. At $17 after tax, it was a few dollars more expensive than the neighborhood joints. But the topping variety was worth it. I think.

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See Pizza Therapy for good pizza info including best pizza joints around the US. He even sells interviews with the great pizzaiolos of the US.

mbabbitt on January 11, 2010 at 10:57 AM

Dominoes and Pizza Hut advertises on several conservative websites. Send them this link and see if you can get an ad with a good coupon and we will try it too.

barnone on January 11, 2010 at 11:12 AM

I know I am a minority here, but Domino’s was always my favorite pizza joint back in the day. But they sort of priced me out of it. May have to give them a shot though sometime.

XWing5 on January 11, 2010 at 11:35 AM

Haven’t had Domino’s for a while.. but we tried the new recipe last night. Gotta admit — I am sold. Tastes great.

Dasher on January 11, 2010 at 12:23 PM

Our local mom and pops kick Dominos butt anyway. The old style was horrid and overpriced. Not to keen to try the new one when we are fortunate to have loads of high-quality locals.

BlueStateBilly on January 11, 2010 at 12:58 PM

Dominos was cardboard for the last 2 decades and they’re just getting it now?

Coronagold on January 11, 2010 at 1:01 PM

I never thought Dominos was terrible, it was OK snack pizza for a party or football game. Then again I live in CT and the pizza options here aren’t all that great unless you live by the shore, which I don’t. There is this one place that opned up not too long ago by a New York refugee who makes amazing, but pricey, pies.

I haven’t tried their new pizza but last year they introduced grinders to their menu and I love them. Probably too messy for some people but I find that all the tastier.

Daemonocracy on January 11, 2010 at 1:18 PM

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