So says the woman in glasses, affirming that the Sex Panther comparison is even more apt than we thought. Slowly but surely, I’m coming around to seeing the genius here: The sheer curiosity of knowing what Burger King thinks smells sexy makes me want to order some myself. My only worry is that it’ll take off as a gag gift and suddenly everyone will be putting out fragrances next year. Coming soon: Eau de Blog, featuring the magical essence of whiskey, Chinese food, and unwashed pajamas.

BK’s ad follows the CNN clip below. Exit question: Anyone tried this yet? I haven’t been to a Burger King in years so I don’t know if they’re selling it in their restaurants too or just online.