Perry's first official campaign video combines approaches of competitors

Looks like Rick Perry’s campaign people have been taking notes. His first official video echoes the economic emphasis of Mitt Romney’s ads, the personal color of Michele Bachmann’s and even the results-not-rhetoric theme of Tim Pawlenty’s. But the video combines them all to positive effect. I also like the future-looking phrasing of Perry’s catch-phrase, “Time to get America working again.” Romney’s “Obama’s not working” is effective, but it doesn’t say much about Romney. Perry’s video is all about him:

It also reveals clearly that he recognizes he appeals to both the Bachmann and Romney wings of the party and aims to capitalize on that. Phrases like “conservative to the core” and “faith in God” appear in this ad as they never do in Romney’s. But Perry’s jobs record is never more than a few seconds out of earshot.