Gavin Newsom has gotten a lot of positive attention for his snarky social media account which is run by a couple of paid staffers. They put out posts like this all day.
YOU CANNOT SPELL REPUBLICANS WITHOUT AN L https://t.co/dq5LHcORtT
— Governor Newsom Press Office (@GovPressOffice) February 4, 2026
Now Kamala Harris, who like Newsom is running for president in 2028, had decided to copy Newsom's plan. She just announced that she's relaunching one of her old campaign accounts as something new and snarky.
The former vice president and 2024 Democratic presidential nominee on Thursday rebooted the KamalaHQ account, which has over 1 million followers on X and more than 5 million on TikTok, as just Headquarters, which in a partnership with the left-leaning People for the American Way she’s calling “an online organizing project for next generation campaigning.”
“Conservatives build permanent organizing infrastructure. Progressives have historically built machines that dismantle after Election Day. Headquarters is the end of that cycle,” reads a press release from the new group, which also now plans to post on Substack, YouTube and other platforms...
Harris will have an honorary role in Headquarters as chair emerita, with a group of advisers and operatives drawn from both her campaign alumni and People for the American Way, including her top senior adviser Kirsten Allen and Rob Flaherty, who served as deputy campaign manager for Joe Biden and then Harris in 2024. Parker Butler and Lauren Kapp, who led the KamalaHQ team in 2024, will remain involved.
Here's her pitch for the new account.
Welcome to Headquarters, the new Gen-Z led progressive content hub. pic.twitter.com/7EQyz3DFpd
— HQ (@headquarters_67) February 5, 2026
Well, she didn't break into a cackle so that's a win for her I guess. But the account itself is just more of the same junk.
Donald Trump when he sees a teenage Miss Universe contestant 👇 https://t.co/RSOgRU1VkG
— HQ (@headquarters_67) February 5, 2026
The GOP gave it a thumbs up, probably because they expect it to be very cringe.
— GOP (@GOP) February 5, 2026
And they are not wrong. They are really going to be big with the 14 year-old voters.
Wait, she actually put “67” in the handle to try to appeal to the youths?
— Bonchie (@bonchieredstate) February 5, 2026
This is why she’s the GOAT. No other politician comes close to this level of cringe. pic.twitter.com/pBk8hIHKVV
Is she winning yet? And, hey, what is she wearing? Is this a message about her appeal to swing states?
Announcement so dumb I almost missed that she is dressed like the Joker https://t.co/oJ5fvK410F
— Kenjac (@JackKennedy) February 5, 2026
It's really just the Newsom account under a different name.
So I guess Kamala's major new project is just a shitposting account. pic.twitter.com/TXtaxhtlMH
— Chuck Ross (@ChuckRossDC) February 5, 2026
Really, she's had a year to come up with something and what she came up with is a knock-off of Gavin Newsom's thing. This is no way to head into Brat Summer 2.
my 2yo daughter ran up to me this morning with tears in her eyes. she took a deep breath and said “daddy the world is crumbling and we need a gen-z led progressive content hub to fix it” and i showed her this. she burst into tears and said “we’re gonna be ok. this is for RBG” ❤️ https://t.co/vDayvJNyQk
— chase (@cfree94) February 5, 2026
Yeah, I'm sure this is going to be great news for someone, probably the Republican party.
This is what not learning a lesson looks like. https://t.co/epw1G2q49T
— Berniegirl No More (@Hedgesgurl) February 5, 2026
Honestly, I think the new account could turn out to be more popular than the Harris campaign. Democrats seem to have an endless appetite for anti-Turmp snark, they just don't have much of an appetite for Kamala Harris. We proved that in the last campaign and, really, nothing has changed. She's the same off-putting disaster of a candidate she was 18 months ago. My prediction: Eventually this site will wind up promoting Gavin Newsom.
