Well, they promised it to us last week, and now they have delivered the goods. The Conservatives for Palin television advertisement, urging the former Alaska governor to rethink her decision not to run for president, is finished and scheduled to go on the air in targeted Iowa markets. Without further ado, here it is.
Text of the voiceover:
Palin: We will not solve our economic problems in this country until we confront the crony capitalism of our permanent political class. This is socialism for the very rich and the very poor but it is a brutal form of capitalism for the rest of us. It’s the collusion of big government, big business. It’s at the heart of President Obama’s economic vision. We need sudden and relentless reform. That will return power to we the people. We need people with a proven record of reform. I served in public office in a state that had a corruption problem. I fought that corrupt system. I took on a corrupt and compromised political class. The challenge is not simply to replace Obama in 2012. The real challenge is who and what we will replace him with.
Having worked on developing a few of these myself, there’s not too much to say either way. The video quality of the YouTube version seems a bit on the grainy side, but that could be for one of two reasons. Some producers like to do that intentionally, giving the ad the gritty, fast moving, high energy feel we’ve grown used to in much of these offerings. Of course, it’s also possible that the production cut has better resolution and the copy for the web version was just compressed at bit.
As to the quotes they chose, most of them are pretty much standard stump fare from Palin with the common theme of promoting the best person to be able to defeat Barack Obama next fall. The only one that gave me pause was the choice of the quote, “but it is a brutal form of capitalism for the rest of us.” I’ve heard that one before, and it always struck me as not setting the desired tone for a conservative audience. That’s not to say that it’s the wrong message.. just that it’s phrased rather awkwardly.
Of course, as Ed pointed out last week, none of this will likely matter in the long run. Even if Palin were still somehow interested in jumping in, she’s missed the filing deadline for too many states and far too many of her potential donors and backers have long since given up waiting for her to get in and moved on to other candidates. Absent the highly unlikely event of a brokered convention, it really looks like the 2012 ship has already sailed.