Disneyland Hit With $5M Lawsuit Over Use of Facial Recognition Technology

A Disneyland visitor has filed a $5 million class action lawsuit alleging the Anaheim theme park does not properly disclose the use of facial recognition technology that violates the privacy rights of visitors.

Summer Christine Duffield of Riverside County alleges Disneyland and Disney California Adventure violated privacy, competition and consumer protection laws by collecting the biometric data of visitors in the suit filed on May 15 in U.S. District Court in New York.

Duffield visited Disneyland and DCA on May 10 with her minor children, according to the lawsuit.

“Disney does not adequately disclose the use of their biometric collection, so consumers — which almost always include children — have no idea that Disney is collecting this highly sensitive data,” according to the complaint. “Guests should be able to expressly opt in to this type of sensitive facial recognition technology with written consent — the onus of privacy rights should not be on the victim.”