'Delete Your Data': 23andMe Files for Bankruptcy

California’s attorney general has urgently warned customers of 23andMe to purge their genetic data from the company’s databases over uncertainty where it may end up if the firm goes bankrupt.

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“Given 23andMe’s reported financial distress, I remind Californians to consider invoking their rights and directing 23andMe to delete their data and destroy any samples of genetic material held by the company,” AG Rob Bonta said in a statement Friday.

The company had been synonymous with at-home genetic testing for more than a decade, providing more than 15 million customers with a wide range of personal health and ancestry data.

Users would provide a saliva sample and mail it back to the company for detailed laboratory analysis at a cost of around $200.

For a time, the company was a runaway success, valued at $6 billion as recently as 2020.

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