Marvel Is Quietly Retooling Amid Superhero Fatigue

Just over a year ago, Ant-Man and the Wasp: Quantumania was set to take Marvel Studios to the next level. A new villain was going to be introduced, setting the stage for several years’ worth of storytelling. And the movie itself was a giant-sizing of a franchise that was previously modest in scope. Instead, the Peyton Reed-directed movie heralded a year’s worth of missteps, box office blunders and PR nightmares. It was all uncharted territory for Marvel, which had steadily been generating box office gold for 15 years. 

Advertisement

But the Disney division is in the midst of a pretty darn good February, all things considered, despite the general gloom that surrounds the superhero genre as of late.  ...

These public-facing moves come as studio boss Kevin Feige recalibrates the creative direction behind the scenes. 

Ed Morrissey

The headline reports "retooling," but all that means is mainly getting rid of Jonathan Majors and his character after his domestic-violence conviction. The "pretty good February" doesn't relate to ticket sales either, but to replays of the trailer for the upcoming Deadpool sequel and ... announcing the cast for the third attempt to make Fantastic Four a cinematic tentpole. It reads more like Marvel Studios is doubling down on the superhero formula, not retooling it.

Deadpool's sequel will likely do well, though, because it makes fun of the superhero genre and its clichéd formula as much as it indulges in it. Be prepared to hear how the genre is back baby when that happens. 

Join the conversation as a VIP Member

Trending on HotAir Videos

Advertisement
Advertisement
Advertisement