I do a fair amount of crisis communications in my day job and one of the things that I find works most well when your client really steps in it is… [cue dramatic music] CHANGE THE F*****G SUBJECT.

Now, this is going to be awfully difficult for Haley to do. …

Side note: Anything to do with aliens, Sasquatch, or other things in this vein will also do just fine. Also, everyone loves funny or heart-warming animal stories.

Does Haley’s team have some outside allies who can do this? Who knows. Note: I am not personally volunteering.

But I suspect changing the subject will be the most efficient way of addressing this.

[It’s an amusing essay, and it’s not bad advice either, but I like her suggestion for the honest approach better. But I think the subject will change anyway, with or without a conscious tactical effort by Team Haley. What won’t change is the bad taste this left in voters’ mouths. — Ed]