California Requiring Gender-Neutral Toy Sections in Stores

California is looking to end what it calls the segregation of children’s toys. Major retailers will soon be legally required to provide a gender-neutral toy section. The new law instructs retail stores with 500 employees or more to rethink the way they display children’s toys.

Retailers will be required to maintain a gender-neutral section or area and must label it in a way that does not appeal to one gender over the other. The store must offer a reasonable selection of toys in the gender-neutral section.

“Keeping items traditionally marketed either for girls or for boys separated makes it more difficult for the consumer to compare products and incorrectly implies that their use by one gender is inappropriate,” the law states.