A woman declared herself ‘done with’ apparel giant Nike and burned a sports bra made by the company in response to its sponsorship deal with transgender activist Dylan Mulvaney.

Last week, Mulvaney posted images of herself on Instagram in what was labelled a ‘paid partnership’ wearing a Nike Women sports bra and leggings and going through a workout routine. The choice to hire Mulvaney proved controversial, partly because she is not an athlete and has not yet had gender-reassignment surgery.

A TikTok user who goes by the handle ‘Chatterbox Mama’ who describes herself as a ‘Southern mama’ posted to the app burning her Nike sports bra and protesting Mulvaney’s sponsorship.