Kate Middleton, aka the Princess of Wales, has launched a new campaign called ‘Shaping Us’, through her Royal Foundation Centre for Early Childhood,
The aim of Shaping Us is to ‘raise awareness of the importance of early childhood’. ‘The way we develop, through our experiences, relationships, and surroundings during our early childhood’, says Middleton, ‘fundamentally shapes our whole lives’. There’s even a 90-second ‘claymation’ video featuring an animated child called Layla, released to accompany the campaign, that claims being nice to babies helps them become happy adults.
It all sounds innocuous enough. But scratch beneath the surface of the Shaping Us campaign, and the problem with this elite obsession with ‘early years’ child development soon becomes clear.
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