Even a new boss can't stop CNN's ratings freefall

In fact, the ratings have only continued to drop since the Licht era began.

For the month of June, and despite the Jan. 6 House committee holding several blockbuster hearings that should have been squarely in the channel’s wheelhouse, CNN actually lost viewership from the previous month. Worse yet, the network had already seen drops over the previous two months.

CNN’s primetime lineup only attracted 654,000 total viewers and 148,000 in the key advertising demographic of viewers aged 25-54—a 1-percent decline in both categories from May. And in total day viewership, CNN’s overall audience dropped to 487,000 while it attracted 104,000 viewers in the 25-54 demo, shedding 3 percent and 2 percent, respectively.

And during the week of June 13 to 19, which featured quite a bit of focus on the committee hearings, the network only averaged 480,000 viewers overall, a 13-percent drop from its May averages and the channel’s worst week since November 2015.

June 2022 was CNN’s lowest-rated month in total day viewership since July 2015.