For the past several years, giant multinational corporations have seen their boardrooms seized by militant woke political activists. They have, in turn, pressured CEOs into aggressive anti-conservative political fights. Recall Coca-Cola, Major League Baseball, and Delta’s breathless crusade against the modest Georgia election-reform law. Before that, it was Walmart and Owens Corning (to name just two companies) forcing employees into insulting, mandatory “critical race theory” training. You can count on Fortune 100 C-suites to oppose every effort imaginable on parental rights, protecting girls’ sports, and religious free exercise. This is to say nothing of the direct efforts at conservative cancellation done by Twitter and the other Big Tech giants.

As Captain Picard famously said in Star Trek: First Contact, “the line must be drawn here — this far, no farther!” At some point, conservatives were going to have to make an example of one of these companies, not just grumble about them after they get away with it. These corporations assume that it’s still 2010, and that our genteel Marquess of Queensberry norms will prevent conservatives from retaliating against their many political campaigns and rhetorical posturing against us. Going after Disney is the victim’s punch to the nose to correct the bully: Stop attacking us, or we will defend ourselves.