They might previously have been turned off by Trump’s inflammatory language; now, they were even more turned off by the actual flames destroying American cities under the guise of wokeness. They might not have been Trump supporters in 2016, but they certainly had a rabid Trumpist tio or abuelo who was now pointing at the fires and looters and saying: “See, Trump was right. Democrats want to destroy America.” Hispanics didn’t wake up en masse, but the Right-wing shift became a phenomenon that wasn’t strictly driven by Hispanic Trump supporters.
According to Garcia-Hidalgo, “the only way to save America is with the Hispanic vote” — a sly rhetorical move that subscribes his new network to the Trumpian view that America is under attack, while positioning patriotic Hispanics as the antidote. Garcia-Hidalgo understands that conservative Hispanics, even if they still have strong ties to their homelands, essentially identify as Americans above all else. Trump understood this, too, which is why some of his more “problematic” language directed at Hispanics — the “bad hombres” rhetoric — didn’t hurt his chances with the demographic. After all, conservative Hispanics, along with the white working-class, are the last group that is unironically patriotic.
Trump understood the power of culture war as a binding agent. While the Democrats’ socialism-tinged rhetoric became blatantly anti-American, he continued to offer an unabashedly pro-America shtick. Since many Hispanics have ties to failed socialist countries, their American dream is a simple one: they want to work hard, make some money, and be left alone in their free time. This sentiment is perhaps the greatest tenet of classic Americanism. Hispanics do not believe that the nation is illegitimate, undermined by “whiteness” or “cis heteronormativity”, or in need of a radical restructure.
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