Democrats face a brutal reckoning with Hispanic voters

The swing against Democrats last year — though it amounted to an eight-point gain for Republicans nationally — was much larger in some places like the Rio Grande Valley in Texas (12 points) and Miami-Dade County in Florida (20 points), according to EquisLabs in an analysis of the 2020 Latino electorate.

In both of those places, Democrats, it turns out, were asleep at the wheel. Passed out actually.

The Equis assessment described a unilateral disarmament by Democrats that bolstered Republicans with Hispanic voters in Florida and Texas. In those states, on the issues of socialism and control of the border, Republicans were communicating their message to these voters clearly and repeatedly while Democrats were absent.

“Both are seemingly cases of neglect — where one side completely owns a highly salient issue without meaningful competition. We aren’t talking about ad spending in the last months of the election; we mean multiple years of attention — appearances, photo ops, press conferences, policy rollouts … boosted by local media that echo it,” stated an Equis Research report on the findings posted on Medium in December.